Full Brand Identity — Milan, Italy

Aurelio.
Consulting
Redefined.

A complete brand identity system for a luxury consulting firm founded in Milan. From logomark to letterhead, every touchpoint speaks authority, elegance, and precision.

Scope
Full Branding
Industry
Luxury Consulting
Delivered
2025
AURELIO
Strategic Advisory · Milan
Brand Identity

Color Palette

A restrained palette rooted in timelessness — dark grounds, warm neutrals, and a signature gold that commands attention without shouting.

Midnight
#0F0F0F
Onyx Warm
#1A1710
Aurelio Gold
#C9A84C
Light Gold
#E2C06A
Parchment
#F0ECE4
Stone
#7A7570
Typography System

Type in Detail

A serif/sans-serif pairing that balances heritage authority with modern clarity. Playfair Display leads — Inter supports.

Display / Headlines
Playfair
Display
Aa Bold 700
Aa Italic 400
ABCDEFGHIJKLM Regular
Body / UI
Inter
Sans
Aa Bold 700
Aa Regular 400
ABCDEFGHIJKLM Light 300
Applied Identity

Brand in Context

The identity applied across touchpoints — stationery, digital, and social.

AURELIO
Marco Benedetti
Managing Partner
marco@aurelio.it
+39 02 8765 4321
Via Montenapoleone, Milan
Business Card
Via Montenapoleone 12
20121 Milano, Italy
aurelio.it
Dear Mr. Chen,

Thank you for your continued trust in Aurelio's advisory services. Following our recent engagement, we are pleased to present the strategic framework outlined in the attached documentation...

With warm regards,
Marco Benedetti
Letterhead
Social Media Post
Brand Voice

Tone & Language

Every word Aurelio publishes should feel like a carefully considered argument — never hurried, never loud.

Authoritative
Speak with conviction. State positions clearly. Back every claim with substance and precision.
Not arrogant or dismissive
Refined
Choose words like you choose materials — for quality over quantity. Brevity is elegance in language.
Not cold or terse
Considered
Every communication is deliberate. No filler, no urgency theater. Long-term thinking in every message.
Not passive or vague
Warm
Human relationships are the foundation of trust. Warmth signals that we take our clients' outcomes personally.
Not casual or overly familiar
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